ORGANIC IMAGE AND REPUTATION MANAGEMENT
At Métonymie_ we believe that, from the existing range of communication tools, events are the best way for individuals, organisations and tourism destinations to establish a good reputation.
Unlike more aggressive forms of marketing, a well-conceived and effectively managed event has huge potential to influence people’s perceptions at a subconscious level – leading them to form a positive opinion through the power of suggestion. Whether you require help with redefining your image management strategy through an event-led approach, or assistance with the conception and production of your event, Métonymie_ has the knowledge and expertise you’ll need.
As humans, we are unable to comprehend the unbounded, all-encompassing image of things in their entirety. It is, therefore, extremely common to take one well-understood or easy-to-perceive element of something and use it to represent that thing as a whole, or another aspect of it.
This mental process uses metonymies and is one of the most effective mechanisms to trigger image change, in a natural, organic way.