Metonymie Limited

UK_ +44 (0) 77882 44420

F1 - 15 Acol Road

London NW6 3AA

United Kingdom

Reg. 8668861

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December 17, 2017

The relationship between events and tourism is historical. Events have always been as important for tourism, as tourism has always been for events. In the 1990s, the relationship between the two began to be examined and interpreted, and event tourism has grown spectacu...

December 17, 2017

Destinations - as a product - are bought or selected before even being tried or experienced. Therefore their image and reputation is vital for competitiveness.

Some destinations have the chance of "being famous for being famous", and so have a defined stronger image (po...

December 17, 2017

There is increasing competition in the tourism industry. Because of this and the cyclical nature of tourist destinations, many tourist hot spots are increasingly targeting new markets as part of their diversification strategy.

To do so, destinations need to focus on wha...

May 12, 2017

Image can be constructed and managed in several different ways by using a range of tools. Individuals, organisations and tourism destinations can transmit their image via a range of above the line tools, such as TV or mass print advertising, as well as below the line t...

March 8, 2017

Your reputation rests in the opinions and beliefs of others. A good reputation represents a huge advantage in all circumstances and in some cases is a prerequisite. Being liked and respected will open many doors but a negative opinion of you will keep those doors firml...

December 20, 2016

Metonymy is one of the basic characteristics of understanding. As humans, we are unable to comprehend the unbounded, all-encompassing image of a person, organisation or tourism destination in its entirety. It is therefore extremely common for people to take one well-un...

May 3, 2016

Icons, initials, brand names, nicknames, stereotypes, paragons, part-for-the-whole images, place-for-the events names, product-for-producer pictures, absent-but-known part-whole relations, domain expansions and domain reductions, category relations: these are all diffe...

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